Events pro

I’ve worked on 200+ events in every capacity, from end-to-end planning to execution of B2B and B2C events.

Parties | After Parties | Expos | Conferences | Trade shows | Talks | Workshops | Offsites | Day Festivals | Weddings | Engagements | Summer fair | Christmas Market | Fundraisers | Networking Events | Webinars | Panel Conversations | Corporate Events |

  • My B2B event experience includes planning and executing events, leading on brand and venue side operations. This includes conferences expos, panel conversations, talks, workshops and corporate parties.

  • My B2C experience spans my work in tech and hospitality management. From planning and executing events to running front-of-house and back-of-house operations. From the drawing board to being the first friendly face at an event, I’ve got it down.

  • I’ve got the acute ability of turning events into memorable experiences. There’s always a special touch to be added.

Past Projects

Pleo Experiential Campaign

Creative Strategy

Project Task: How can we make the Pleo USP experienceable at the trade fair for the target audience?

Approach:

  • Making the feeling of expenses come to life, using a cash grabber machine and replacing the cash with receipts to really show the experience of trying to keep up with expenses

Result: A hugely successful investment in experiential campaigns for expos across EU for Pleo. This idea was replicated across markets and used in over 15 expos across Europe.

Google Firestarters

Project Manager.

Project summary: a recognised B2B industry event series for UK planning and performance marketers. I called them marketing Ted Talks.

I worked with the curator, Neil Perkin of OnlyDeadFish to bring to life brilliant marketing panels, home to riveting conversations between Adland legends and upcoming voices.

Highlights:

  • 10 events over the course of 15 months.

  • Up to 240 attendees per event, average show rate of 72%.

  • Managing a mailing list of 2,000+ recipients.

Feedback from an internal stakeholder: Feefs executed the latest Firestarters event incredibly well, demonstrating Google’s values throughout to both internal and external partners. I was particularly impressed by her ability to use her initiative to problem-solve issues on the day, staying calm and collected throughout.

Assistant Project Manager

Project Summary: an awards scheme celebrating effective campaigns on YouTube in partnership with two respected industry bodies, APG and Campaign.

Highlights:

  • Managing the submission process for 150+ entries.

  • Creatively briefing an agency and owning a social campaign to increase awareness and entires across Twitter and LinkedIn.

  • Managing the website updates for the YouTube Works page.

  • Owning the event planning for the ‘How to win’ event - where eager entrants were able to get advice from the judges and join in a Q&A.

  • This project was such a success for two years running, that it was adopted by the global team and localised.

Feedback from the project manager: You’ve been an absolute star during YTW and your confidence has grown brilliantly. The judging day was seamless, thanks to you! I feel confident that you are handling the submissions/papers and guest list for the Awards Ceremony with the same level of consistency.

YouTube Works

Find What Matters: experiential activation

Project Coordinator

Project Summary: The brief was to bring the above B2B campaign to life by creating an experiential activation of our B2B Campaign ‘Find What Matters’ for our Large Customer Sales team, with the goal of reinvigorating their passion for Search & unifying the marketing positioning with their client sales pitches.

Highlights:

  • The final execution included hiring actors with a clear messaging script, a two-day treasure hunt and creating personalised boards for sales leads. Quite literally bringing the campaign to life.

  • Sales team managers requested to take the actor pitch and deck to their client meetings; Kevin Mathers (Country Sales Director) was especially a fan!

  • Coordinating and managing the creative agency, taking complete ownership of all on-the-day operations (managing talent, the treasure hunt and questionnaires for boards to go up in the office).

Insider Programme- Research & Graduation Event

Data Analysis, Event planning and production assistant

Project Summary: Used qualitative data insights to inform programme strategy. Event planning and production.

Highlights:

  • Organising the written feedback of 150+ responses to a questionnaire, analysing and finding trends to present this to stakeholders and inform the programme content.

  • Head of Ads Feedback: ‘Great insights. This is helpful work and very well presented’.

  • Tiffany Calver performed for the event.

The Echo Project

A bold reimagining of a timeless brand.